Being Transparent and Truthful With Sustainability Results.
I’ve never liked how companies report their progress either as a normalized or absolute result depending on the spin they can put on the numbers. Why not report both? Too often companies skew the underlying cause of how certain environmental goals were attained to paint a positive picture for the consumer, when in fact, they might have been neutral or actually increased their impact. This often contributes to consumers believing companies are “green washing” to increase sales.
