On January 17th, I posted a blog about the importance of reporting sustainability goals from both a normalized and absolute perspective. In summary, companies can report one result instead of the other to paint a picture they are making tremendous strides to reduce their impact, when in fact, they haven’t made any progress or have even gone in the opposite direction. This leaves consumers feeling uncertain as to whether companies believe in changing their ways to preserve the environment, or they are egocentrically piggy-backing on the green movement to increase sales.
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Green Frontier Blog
At Green Frontier, we are progressive thinkers. Established in 2009 to meet the growing demand of companies seeking to reduce their impact on the environment, we offer sustainability consulting to infuse social responsibility into overall business strategy. Follow our blog to learn more.
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Viewing entries tagged water use efficiency
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